ahrefs_12082026_0142.md

The Ahrefs data for house730.com reveals a domain with strong organic performance undercut by serious data contradictions, a heavily polluted backlink profile, and a three-year traffic decline. The most critical finding is a systemic data inconsistency that likely stems from bot-blocking on house730’s infrastructure. Until resolved, Ahrefs data cannot be trusted as a reliable measure of the site’s authority, and there is a risk that other crawlers (including search engines) face similar access issues.

Domain authority vs. actual backlinks: a data quality crisis

• digest_authority reports 0 backlinks live, 0 backlinks all-time, 0 refdomains live, 0 refdomains all-time. This is flatly impossible given the site’s traffic and keyword footprint.
• Every other backlink endpoint returns rich data: digest_top_pages_by_backlinks shows pages with up to 122 referring domains; digest_top_refdomains lists thousands of links from domains like c21.hk (5,194 dofollow) and hkea.com.hk (2,886 dofollow); digest_backlink_types samples 1,000 total backlinks (934 dofollow, 66 nofollow).
• digest_internal_linking returns total 0, average_links 0, which is similarly implausible for a site with 21,726 organic keywords and 1,000+ pages.
• digest_branded_vs_generic marks 0 branded keywords out of 1,000, even though “house730” is the top keyword by traffic. This classification error likely results from the same crawl gap.
• Hypothesis to verify: house730.com is likely blocking Ahrefs’ crawler (likely via Cloudflare) in production. This would explain why the summary endpoint cannot compute any backlinks or branded terms, while older or separate Ahrefs indexes retain historical data. Importantly, this hypothesis does not prove Googlebot or Bingbot are blocked — only a live probe and server log review can confirm whether legitimate search engines are affected.

Traffic: strong present, declining trend

• Monthly organic traffic stands at 151,732 (last recorded value 151,187), down 30.7% from a peak around April 2024 (218,013 over 36 months). The decline is steady, not a single drop.
• Organic traffic value (cost) fell 27.1% over the same period, from $2.15M to $1.57M.
• Paid traffic collapsed by 92.8% and paid cost by 92.1%, from 249k to ~18k traffic. This suggests an intentional scaling back of paid campaigns, not a penalty.
• The search volume trend for tracked keywords declined by 15.9%, indicating some market headwind, but the 30.7% traffic loss outpaces that decline. The remaining gap likely comes from ranking losses or reduced click-through rates (CTR) — undetectable from this dataset alone.

Keyword portfolio: high rank dominance, low difficulty

• Of 1,000 sampled keywords, 546 rank in positions 1–3, 420 in 4–10, only 34 in 11–20. This is an exceptionally strong top-10 capture.
• 969 of 1,000 keywords have a Keyword Difficulty of 1–10, meaning the domain overwhelmingly wins on easy, often long-tail or navigational terms. Only 7 keywords exceed KD 50.
• The top keywords are heavily branded: “house730” (vol 22,000, pos 1, traffic 19,059), “hse730” (vol 2,900, pos 1), “730 house” (vol 3,600, pos 1). Brand drives a disproportionate share of traffic.
• High-volume generic terms like “居屋” (vol 15,000) and “租屋” (vol 11,000) appear at positions 2 and 3 respectively, with AI overview appearances. The site is visible for these head terms but not necessarily dominant.
• Language is effectively monolingual: 991 of 1,000 sampled keywords are Chinese (zh); 987 in Hong Kong SAR. The US/GB/CA traffic is negligible. house730 is a hyper-local HK property player with no meaningful international tail.

AI citations: a significant positive signal

• Total 3,024 AI citations across 2,180 pages. Perplexity leads with 500 citations, followed by Google AI overviews keywords (1,609 citations, 1,040 pages). Google AI mode, AI overviews, and Gemini all show strong representation.
• This footprint suggests house730’s content is frequently surfaced in generative AI answers, which may partially insulate its traffic from traditional SERP feature changes. It also indicates decent content structure and clarity, even if backlinks are polluted.

Backlink profile: massive spam infestation

• The refdomain quality is dire: average DR of referring domains is 6.7. 841 of 1,000 sampled refdomains fall into DR 1–10.
• The top linking domains by link count are dominated by low-quality, likely automated sources: shegongx.com (DR 2.5, 2,382 dofollow links), quchacha.shop (DR 2.5, 838), chachaya.cyou (DR 2.5, 705), all with identical first-seen timestamps on 2026-01-31T18:00:11 to 18:01:08. This is a classic footprint of a coordinated spam attack or negative SEO campaign.
• The top anchor text confirms malicious intent: “LINKS FOR www.house730.com TELEGRAM @happygrannypies” (72 links, 26 refdomains). This is not accidental.
• High-DR links do exist (wikipedia.org DR 97, google.com.tw DR 91, vocus.cc DR 77), but they are massively outnumbered by spam.
• 13 broken backlinks are detected, several from am730.com.hk (DR 75) pointing to URLs with trailing %0D%20 (carriage return + space) — clearly a template error on the publisher’s side. Fixing these would recover authority from a trusted media source.
• Link equity is heavily skewed: the top 10 backlinked pages (mostly deep estate profile URLs) concentrate 142,513.2% of total backlinks — an obvious reporting error in the endpoint, but directionally it confirms that thousands of links pour into a small set of pages, likely from